Driving real business change through actionable customer insight and data analytics
Welcome to the leading Insight and Analytics event in Europe - Customer Insight & Analytics Exchange!
Following the huge success of the 2011 Customer Insight and Analytics Exchange we’re delighted to announce dates for the 2012 forum taking place on 09 - 11 July, 2012 in London. The exclusive Customer Insight and Analytics Exchange will be bringing together the world’s leading minds in market research, data analytics and customer experience to discuss key issues including:
- Securing top down buy-in by linking customer insight to profitability and business growth
- Getting to grips with a range of data collection methods including proactive and real-time research, data mining, mystery shopping, SMS feedback, speech and web analytics, and more
- Gaining a realistic view of customer satisfaction and loyalty with effective metrics and measurements
- Assessing the importance of validating research findings
- Increasing ROI from every customer interaction with marketing optimisation strategies and effective propensity modelling tools
- Examining the importance of social media and its impact on customer engagement
Join us in London in July and have the unique opportunity to be a part of this exclusive invitation-only event.