Welcome to Europe’s leading Insight and Analytics forum - the Customer Insight & Analytics Exchange!
With customer expectations increasing, the need for enterprises to put the customer first has never been stronger. However, extracting meaning from data is a difficult process and unique to each organisation. In order to understand what the customer wants it is important to recognise the value market research, data analytics and customer insight plays in this process. Yet the real challenge lies not only in recognising customer behaviour but in gaining the support and commitment at all levels to adopt a customer-centric approach.
The exclusive, invitation-only forum taking place in London on 9th – 11th July, the 2012 Customer Insight & Analytics Exchange will be bringing together the Europe’s leading minds in Customer Insight, CRM, Analytics and Market Research, from across a range of B2C and B2B organisations, to discuss key issues including:
- Putting the customer at the heart of the business through CEO buy-in and cultural change
- Driving a successful customer loyalty scheme by adopting a metric system that works best for you
- Managing big data effectively to drive improvements across the business
- Driving increased value from every customer interaction by accurately mapping the customer journey
- Increasing ROI through market research, data analytics and insight
- How to accurately identify relevant data, to deliver more value to the customer
Join us in London in July and have the unique opportunity to be a part of this exclusive invitation-only event.